Brad Leese
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Why are there so many ads on Facebook?

3/7/2015

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Facebook was founded February 4th, 2004 in Cambridge, Massachusetts by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Andrew McCollum and Chris Hughes. The only users back then were students as it wasn't until September 26, 2006 that everyone aged 13 and older with a valid e-mail address was open to use Facebook. Such a brief history for a social platform that now grown close to 2.5 billion global users.  

I hear it all the time, "why are there so many ads of Facebook?" well, the answer is actually pretty clear. Never in our history as humans have we been able to connect with so many other people in one place. Facebook hit the milestone of acquiring 2 million advertising customers. Although Google still ranks first when it comes to advertising, the news is not surprising especially in the 2015 State of Marketing report that Salesforce released earlier this year. The data in this report shows just how powerful social media advertising can be. Mark Zuckerberg, CEO of Facebook, delivered a keynote at the Mobile World Congress 2015 summit that discussed the globalization of the internet, bringing the web to developing countries, the internet.org app, and mobile commerce. Jane Schachtel, head of Facebook's mobile strategy and technologies, detailed all the trends she expects to see. Social media advertising is bigger than ever! It's become a part of the fabric of Facebook, Twitter and Google+ and it's starting to edge in on Instagram and Pinterest too. 

Folks this is just the beginning; as long as there's money to be made, there will be ads. If you don't like the ads, either ignore them, switch to another social media platform or just do without Facebook. We were fine before it and we will be okay if it ever leaves us. 

On a side note, we offer social media advertising services...I know, seems a big "no-no" to plug this here, but the businesses that have hired us have been very happy with the results. Many of our client's reported that their lead generation is up if not double from last year's totals and their Likes/Followers have increased along with the interaction each post receives. 


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    Brad Leese

    While not vane enough to call myself a guru, I do know an awful lot about Social Media platforms, Photography, Ecommerce, Business, the web and people in general.

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